Joico Blonde Life Violet Shampoo Dehydration Antioxidants in the form of

Antioxidants in the form of potent resveratrol and vitamin C

gently but effectively cleansing the hair without stripping the strands of their essential moisture

you’ll find niacinamide – otherwise known as vitamin B3 – and vitamin E for the antioxidant protection against pesky environmental aggressors

A synthesis of super-antioxidants ferulic acid and acetyl zingerone help to enhance the effects of vitamin C

Joico Blonde Life Violet Shampoo Dehydration Antioxidants in the form ofKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the